TIPS FOR HOLIDAY MARKETING ON SOCIAL MEDIA
It’s beginning to look a lot like Christmas! Social media is all a-twitter at the moment with holiday promotions, holiday party selfies and businesses competing for your attention whilst spreading holiday joy! The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business stays ahead of the crowd.
Using holiday trending hashtags can keep your business visible among your target audience. Choose hashtags that your target market is already using or might be following. By providing content that aligns with the current conversations on social media you can ensure that your brand will not be forgotten when people create their holiday wish lists. At a time when so much is posted online, it’s a great way to filter through the noise and reach people with similar interests.
Stay tuned to what’s trending this season and share content that shows your brand knows about. Try your best to relate it to what people are talking about, but don’t go too far and shoehorn things into subjects that obviously don’t fit.
Getting noticed is all about standing out. Create captivating graphics for your social media posts and blogs that are sure to grab people’s attention and make them want to click. Infographics are a fantastic way of doing this, and you don’t need an expensive agency designing them for you. There are thousands of templates online, and if you want to learn the basics of Adobe Creative Suite there are lots of tutorials to help!
Ads / promotions
Social media ads are the most effective way to grab the attention of potential customers. You can create custom lists of people who may have already visited your site, or may already be on your mailing list. This allows you to focus directly on an audience who is already familiar with your brand and thus more likely to follow through with a sale.
Email is still the most effective way to follow up with customers and potential customers, especially ones who have already been on your site. Many email clients can connect with your online store to help you follow up with website visitors who may have “window-shopped” without finishing their order. Try sending exclusive coupon codes to your email list for special holiday offers, followed by general mailouts to everyone with holiday promotions.
Face to face
Despite the hectic schedule, and data about the vast cost of unproductive meetings, we still firmly believe that it pays to get out and meet people. Yes, some meetings might prove fruitless, but in the digital age we cant help thinking that a bit of face to face interaction goes a long way.
Above all, remember that there are real people on the other side of the network who are just as busy as you are this time of year. Present them with solutions to solve their problems and make their life easier. Stay social and engage with your audience online through relatable, interesting and engaging posts and make sure to take time to answer back!